To expand the business of your clothes shop you need to open an Internet site: Here’s what to do to make it perfect.
The clothing sector is the one that has suffered the most effects of the economic crisis of past years. To complicate further the business, then, came the many e-commerce that allow you to buy various items and shoes directly from the desk at home at prices usually lower than those of a store.
This does not mean that there is no hope for small-to-medium sellers. In fact, thanks to the web can be able to widen their turnover and increase the volume of sales. The important thing is to be able to carve out – or, even better, create yourself – your own commercial niche and take advantage of all the opportunities that the network offers. Creating a site with e-commerce, therefore, is the starting point for a clothing store that wants to see your online presence grow. To be successful in such a competitive sector, however, you need to follow some steps to create a captivating Internet site and use the tools that makes the network available.
If you are not a major programming expert and you do not have a high budget to create your Internet site a good choice is free pages, the service of Italiaonline that allows you to make a free site starting from the Facebook page of the store. By synchronizing the website with the Facebook page, you can decide to directly import the news, posts, events and photos shared on the social network (but only those that are considered important). Users have great freedom in setting up the website: they can choose the graphic theme (all responsive, that is optimized for navigation even from mobile), the name of the domain and also create an e-commerce. Free pages, in fact, also offers a paid form that allows you to integrate within the website a virtual store where to sell your merchandise. And all spending much less than the communication agencies.
A website “Showcase” is obviously not enough to increase the sales and turnover of a clothing store. With free pages It is very easy to add the e-commerce module to your site and have in a very short time an online store where to start selling your merchandise. Just set up the product catalog, fill in the description of each item, fix a price and a payment method (Paypal) and start promoting your own store!
Investing in SEO
SEO stands for search engine Optimization and indicates the strategies used to emerge on search engines. If you want to succeed with your own e-commerce you can not ignore the investment in SEO: getting traffic from the search engines allows you to introduce your Internet site and your shop and increase sales and turnover. Adopting a good SEO strategy is not simple and you need to invest some time on the matter. First you need to choose which keywords you want to place your Internet site on. It is preferable, at least at the beginning, to focus on a market niche so that the results arrive faster. The keywords to bet on must contain the characteristics of the products we sell. For example, if we are a vintage clothing store the most important keywords are “vintage clothing store”; “Cheap vintage Clothes”, “vintage dresses years ‘ 50”. To choose which keyword “Invest” You can use free programs such as Answerthepublic or Google’s keyword Planner.
Quality and Live Photos
The photos make the difference between success and failure. Especially when it comes to clothes and clothes. One of the main problems from having to defeat when it comes to an e-commerce site is the difficulty of users to choose the size and understand how the shirt is made. For this reason we recommend you to take pictures “live”, with “real” models (you could ask for help to your family and friends) that show how they are made shirts, trousers and everything you have for sale. Do not forget to check the light in the photos: Dark images do not invite to buy.
A way to involve your customers is to send them regular mails where you can hear new arrivals and promotions. Newsletters are one of the easiest ways to attract traffic to your Internet site. But to send emails you need to get the consent and email address of the users/customers. Free pages allows you to integrate in your e-commerce a Newsletter form that helps you to collect the user’s e-mail addresses. All very easy and fast.
About Us and geolocation
One of the secrets to being successful with an e-commerce is the relationship of trust that is established with users/customers. For this reason it is necessary to create an ad hoc page to describe “who we are” and where the physical location of the shop is located. This way, if the user/customer lives nearby, he can make a jump to the store and see live the outfit he wanted to buy (and why decide to buy two products instead of one).